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PT. Metrodata Electronics, Tbk.
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Press Release - Friday, 22 February 2008

DELL To Address Exciting Opportunities in Consumer Segment in Indonesia


Announces new range of products to be available through retail channels via local partner

Announces new range of products to be available through retail channels via local partner

INDONESIA, 21 February 2008Dell announced today the launch of its award winning XPS and Inspiron laptop computer systems for the rapidly growing consumer segment in Indonesia. Dell is further expanding its partnership with METRODATA, one of Indonesia’s leading information technology companies.

For the first time in Indonesia, Dell will be offering its consumer product line to customers through METRODATA’s retail network and partners in the five major cities of Jakarta, Bandung, Surabaya, Yogyakarta, and Medan, enabling the Dell retail experience being made available to hundreds of thousands of in-store computer buyers.

To begin with, Dell will offer the award-winning XPS M1330 and the Inspiron 1420 laptops; and the Inspiron 530 and 530s (slim-build) desktops.

“This is an important initiative for Dell and a great way for us to connect with Indonesian customers we may not have reached in the past.” said Andreas Diantoro, Regional Managing Director-South Asia/Developing Markets Group Dell.We will leverage strong success achieved in the corporate segment in Indonesia and bring key learning's from other markets to support our efforts here.”

Agus Honggo Widodo, President Director of PT. Metrodata e-Bisnis said “We have been Dell’s Authorized Distributor for commercial product since 2002, and today we deepen our relationship further. We are delighted at being chosen to be Dell’s partner to launch consumer products in Indonesia. We are confident Dell’s new products will soon become the preferred products of the Small Office Home Office (SOHO) users, young professionals and value seekers.

“This strategic partnership will complement our strengths and further enhance our service level to our channel customers”, Agus Honggo Widodo added.

Toru Matsuura, Marketing Director, ASEAN, Dell said, “We are making investments to succeed. Our ambition is to provide great technology, great service and great value to customers across all segments; if we do that and do that well, customers will make us #1 in Indonesia very soon. Consumers are increasingly sophisticated in how they buy and use technology, and we are confident we can deliver the special Dell experience together with METRODATA.”

Across the world, Dell products are now available in more than 10,000 stores around the globe. By providing new products and services, and multiple ways to connect with Dell – by clicking, calling and visiting – Dell expects to connect with new customers and increase sales in all regions.

Dell recently announced relationships with Courts in Singapore, Tech Asia and Fosa Marketing Sdn. Bhd. in Malaysia, Gome in China, Bic Camera Inc. in Japan, Carphone Warehouse in the U.K, DSGi and Tesco in various parts of Europe, Carrefour in Europe, Best Buy and Staples in the U.S., and Wal-Mart in the U.S., Canada, Brazil and Mexico.

About Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value. Uniquely enabled by its direct business model, Dell is a leading global systems and services company and No. 34 on the Fortune 500. For more information, visit
www.dell.com, or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations. To get Dell news direct, visit www.dell.com/RSS.

About PT. Metrodata E Bisnis (MEB)
PT. Metrodata E Bisnis (MEB) is a subsidiaries of PT. Metrodata Electronics, Tbk (METRODATA), focuses on distribution of world-class information technology products such as DELL, Emerson Network Power, EPSON, FUJITSU, Hewlett-Packard, IBM and Lenovo. MEB has five distribution centers spread in Jakarta, Bandung, Yogyakarta, Surabaya and Medan. MEB has software distribution business unit for Oracle. With dealers and resellers' support, MEB ready to serve its customers' needs efficiently and effectively. For detail information please visit
www.metrodata.co.id

 

Contact Information

Media Contact for Dell Indonesia:

Tri Joko Susilo

LUCID Communications

(021) 39835829

triks95@lucidcomm.com

Dell is a trademark of Dell Inc.
Dell disclaims any proprietary interest in the marks and names of others.

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