Press Release - Friday, 22 February 2008
DELL To Address Exciting Opportunities in Consumer Segment in Indonesia
Announces new range of products to be available through retail channels
via local partner
Announces
new range of products to be available through retail channels via local partner
INDONESIA,
21 February 2008 – Dell
announced today the launch of its award winning XPS and Inspiron laptop computer
systems for the rapidly growing consumer segment in Indonesia. Dell is further
expanding its partnership with METRODATA, one of Indonesia’s leading
information technology companies.
For
the first time in Indonesia, Dell will be offering its consumer product line to
customers through METRODATA’s retail network and partners in the five major
cities of Jakarta,
Bandung, Surabaya, Yogyakarta, and Medan,
enabling the Dell retail experience being made available to hundreds of
thousands of in-store computer buyers.
To
begin with, Dell will offer the award-winning XPS M1330 and the Inspiron 1420
laptops; and the Inspiron 530 and 530s (slim-build) desktops.
“This
is an important initiative for Dell and a great way for us to connect with
Indonesian customers we may not have reached in the past.” said Andreas
Diantoro, Regional Managing Director-South Asia/Developing Markets Group Dell.
“We will leverage strong
success achieved in the corporate segment in Indonesia and bring key learning's
from other markets to support our efforts here.”
Agus
Honggo Widodo, President Director of PT. Metrodata e-Bisnis said
“We have been Dell’s Authorized Distributor for commercial product since
2002, and today we deepen our relationship further. We are delighted at being
chosen to be Dell’s partner to launch consumer products in Indonesia. We are
confident Dell’s new products will soon become the preferred products of the
Small Office Home Office (SOHO) users, young professionals and value seekers.
“This
strategic partnership will complement our strengths and further enhance our
service level to our channel customers”, Agus Honggo Widodo added.
Toru
Matsuura, Marketing Director, ASEAN, Dell
said,
“We are making investments
to succeed. Our ambition is to provide great technology, great service and great
value to customers across all segments; if we do that and do that well,
customers will make us #1 in Indonesia very soon. Consumers
are increasingly sophisticated in how they buy and use technology, and we are
confident we can deliver the special Dell experience together with METRODATA.”
Across
the world, Dell products are now available in more than 10,000 stores around the
globe. By providing new products and services, and multiple ways to connect with
Dell – by clicking, calling and visiting – Dell expects to connect with new
customers and increase sales in all regions.
Dell
recently announced relationships with Courts in Singapore, Tech Asia and Fosa
Marketing Sdn. Bhd. in Malaysia, Gome in China, Bic Camera Inc. in Japan,
Carphone Warehouse in the U.K, DSGi and Tesco in various parts of Europe,
Carrefour in Europe, Best Buy and Staples in the U.S., and Wal-Mart in the U.S.,
Canada, Brazil and Mexico.
About
Dell
Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology
and services they trust and value. Uniquely enabled by its direct business
model, Dell is a leading global systems and services company and No. 34 on the
Fortune 500. For more information, visit www.dell.com,
or to communicate directly with Dell via a variety of online channels, go to www.dell.com/conversations.
To get Dell news direct, visit www.dell.com/RSS.
About
PT. Metrodata E Bisnis (MEB)
PT. Metrodata E Bisnis (MEB) is a subsidiaries of PT. Metrodata Electronics, Tbk
(METRODATA), focuses on distribution of world-class information technology
products such as DELL, Emerson Network Power, EPSON, FUJITSU, Hewlett-Packard,
IBM and Lenovo. MEB has five distribution centers spread in Jakarta, Bandung,
Yogyakarta, Surabaya and Medan. MEB has software distribution business unit for
Oracle. With dealers and resellers' support, MEB ready to serve its customers'
needs efficiently and effectively. For detail information please visit www.metrodata.co.id
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Contact
Information
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Media
Contact for Dell Indonesia:
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Tri
Joko Susilo
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LUCID
Communications
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(021)
39835829
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triks95@lucidcomm.com
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Dell
is a trademark of Dell Inc.
Dell disclaims any proprietary interest in the marks and names of others.
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