TAIPEI & JAKARTA, INDONESIA, JUNE 10, 2022 -- cacaFly.com, the leading digital marketing agency in Taiwan, today announced the launch of a new joint venture with PT Metrodata Electronics, Tbk (IDX: MTDL or ”Metrodata”) the leading digital solution provider and technology innovator in Indonesia to form a new data-driven digital marketing agency for the Indonesian market which will offer both online and offline solutions. The company will be headquartered in Jakarta and named PT cacaFly Metrodata Indonesia (“CMI”). The new entity will be majority-owned by cacaFly (cacaFly 51% and Metrodata 49%). Metrodata’s sizeable Information and Communication Technology brand coverage and knowledge of the local market combined with cacaFly’s digital marketing expertise will be jointly leveraged to develop a more efficient and effective digital marketing agency for Indonesia.
"Today is a significant milestone for Metrodata that reaffirms our commitment to the country, and strengthens our solid base in Indonesia”, said Susanto Djaja, President Director of PT Metrodata Electronics Tbk and new President Commissioner of PT cacaFly Metrodata Indonesia.
“From our brand partners, we have heard constant concerns regarding rising customer acquisition costs, especially as cookies are phased out. There is a real demand for better marketing performance, which is why we have embarked on this joint-venture with cacaFly to offer data-driven solutions to brands in Indonesia that reduce media spends, boost conversion rates, and improve campaign ROI. The combination of cacaFly’s track record in applying data science to digital marketing, and our own domestic market expertise, will make CMI the best-positioned agency in Indonesia for a post-cookie world where first-party data is crucial for success.”
The formation of CMI expands cacaFly’s reach into South East Asia, after successful expansions into Malaysia and Singapore. cacaFly is known in Taiwan for its application of AI, big data, and machine learning to marketing campaigns, and has a team of over 60 engineers.
CMI will be one of the handful of agency partners for the AI-powered GoGAN (Gojek Ads Network), which was built together with TenMAX, a fellow subsidiary of funP Innovation group, cacaFly’s parent company. GoGAN streamlines the process for both agency media planning and buying, generating consolidated impact insight reports for marketers. Its AI improves the accuracy of ad targeting and automatically recalibrates cross-media ad performance during campaigns. Furthermore, CMI will also work with TikTok in Indonesia to provide consulting services to brands looking to leverage the platform’s influencers to promote their products through TikTok Shop.
CMI will also be entering the market with an array of key strategic partnerships to be announced in further detail in the future. These include media partnerships planned with some of the largest integrated media companies in Indonesia, and technology solutions such as pDOOH (pragmatic digital out-of-home) which will allow clients to communicate with audiences through digital billboards and screens in locations like train stations, hospitals, office buildings, or retail outlets.
Amanda Lai is appointed as the General Manager based in Jakarta. Amanda previously worked for Google and spearheaded Shopee cross-border e-commerce expansions into Southeast Asia and Brazil.
“Indonesia has long been a target market for cacaFly as it has the largest population in South East Asia, the highest penetration of mobile-e-commerce users in the world, and growing digitally native middle class looking to upgrade lifestyles.”, said Brian Yang, President Director/CEO of PT cacaFly Metrodata Indonesia, and cofounder of cacaFly.com.
“We could not have found a better partner than Metrodata in Indonesia, and their extensive business infrastructure and local brand recognition, give us needed credibility in client engagement, talent recruiting, and other operations”, said Amanda Lai, General Manager of PT cacaFly Metrodata Indonesia.
About cacaFly
cacaFly is the leading digital marketing agency and top reseller of digital solutions in Taiwan. cacaFly has successfully expanded in Malaysia, Vietnam, Indonesia, and Japan and has a team of over 200 marketers and 60 engineers. cacaFly works with over 1,000 brand clients, SMEs, and most of the leading 4A agencies. cacaFly has won numerous awards and is a premier or top-tier partner for the world’s largest technology companies, such as Google, Facebook, LINE, Oracle, and Microsoft.
Founded in 2009 and headquartered in Taipei, cacaFly is part of the funP Innovation group. For more information, visit www.cacaFly.com
About PT Metrodata Electronics Tbk
PT Metrodata Electronics Tbk (“the Company”), a public listed company in Indonesian Stock Exchange since 1990 (IDX: MTDL) is a leading provider of solutions and consulting services, as well as the distribution of Information and Communication Technology (ICT) and Digital products and services in Indonesia. Partnering with world-class ICT companies. The Company currently has its main business which is the Digital Distribution Business (Providing World-Class ICT Hardware and Software) that handles distribution to the dealers and ICT solution companies as well as running an e-commerce business. The distribution network covers more than 150 cities across Indonesia and has more than 5,200 channel partners with more than 100 brands of world-class IT products and services; the Digital Solutions and Consulting Business (Digital Solution Provider to Help Companies Achieving Digital Transformation) provides complete ICT solutions based Metrodata’s 8 pillars of Digital Solution, which are Cloud Services, Big Data & Analytics, Hybrid IT Infrastructure, Security, Business Application, Digital Business Platform, Consulting & Advisory Services, and Managed Services to support digital business transformation.
For more information, please contact:
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Amanda Lai
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Randy Kartadinata
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Matt Ryan
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Melani Dwi Nastiti / Aditya Muhammad |
PT. Metrodata Electronics, Tbk.
APL Tower 37th Floor
Jl. Letjen S. Parman Kav. 28
Jakarta 11470
Contact Us:
P: (62-21) 2934 5888
F: (62-21) 2934 5899
E: info.metrodata@metrodata.co.id
