26 Oct 2021
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SMI Complete the Series of Printing, Peripheral & Tools Portfolio from Innovative Products & Solutions of Zebra Technologies

SMI appointed as Zebra’s Authorized Distributor to market its Auto ID solutions that can provide businesses with operational visibility

Jakarta, 26 October 2021—PT Synnex Metrodata Indonesia (“SMI”)—one of a subsidiary of PT Metrodata Electronics Tbk (IDX: MTDL) which focuses on Technology Distribution, Information and Communication (ICT), today announced a new strategic partnership as an Authorized Distributor of Zebra Technologies (“Zebra”)— an innovator at the front line of business with solutions and partners that deliver a performance edge.


As an Authorized Distributor, SMI will enrich the Printing, Peripheral & Tools’ portfolio to extend range of market in Indonesia for Commercial segment i.e., Specialty Printing and Supplies, Barcode Scanning, Mobile Computing and Rugged Tablets, RFID and Real-Time Location Systems (RTLS), Intelligent Workforce Management and Execution Solutions, Data Services and Prescriptive Analytics, Support Managed and Professional Services, and Intelligent Automation Systems.


Zebra’s products, software, services, analytics, and solutions are used to intelligently connect people, assets, and data to help our customers in a number of industries including retail and e-commerce, manufacturing, transportation and logistics, healthcare, among others to make business-critical decisions.


“Today, varying industries are getting smarter and realize the importance of using technology to keep their business process running efficiently, reliably and accurately. Therefore, we complete the solution of Printing, Peripheral & Tools’ portfolio as an Authorized Distributor of Zebra’s product. Through our Channel Partner Ecosystem, we strongly believe we can bring new incremental business to Zebra by using our proven Go to Market Framework of Focus Partner, Mass Partner, and Cross Vendor Alignment”, told Lie Heng, Director of PT Synnex Metrodata Indonesia.


Zebra’s solutions certainly fit the needs of the Indonesian end users who are pursuing digital transformation. Together with Zebra, SMI will collaborate more closely with market development through consistent framework for raising awareness, building competency, and creating opportunities in various vertical markets and the mass market. Also, SMI aims to develop a number of focus partners with specific vertical alignment and raise awareness with success stories in the market for Zebra.


SMI’s Go to Market Framework strategy is in line with developing an intimate knowledge of the market and takes advantage of channel sales opportunities with coverage in more than 150 cities in 20 strategic regions across Indonesia. With the support of over 5,200 partners, SMI ensures the availability of its rich, world-class range of products and solutions.

About PT Synnex Metrodata Indonesia

PT Synnex Metrodata Indonesia (“SMI”) is a joint venture agreement between PT Metrodata Electronics, Tbk (IDX: MTDL) and Synnex Technology International Corp, which was formed in early 2011. SMI focuses on ICT distribution with two business lines. namely Solutions and Distribution, and partnering with world-class IT companies. SMI has seven distribution centers, including in Jakarta, Bandung, Surabaya, Semarang, Yogyakarta, Medan and Makassar and is supported by logistic center and sales force offices spread across major cities in Indonesia. With efficient and effective services, supported by dealers and resellers, SMI is ready to serve the various needs of its customers. Complete information about SMI, visit www.synnexmetrodata.com


For more information, please contact:

Melani Dwi Nastiti
Public Relations Officer
PT Metrodata Electronics Tbk
Telp: (62-21) 29345 888
Email: Melani.Nastiti@metrodata.co.id



Yulinny Christina
Marketing Communications Manager
PT Synnex Metrodata Indonesia
Telp: (62-21) 29345800
Email: Yulinny.Christina@metrodata.co.id



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PT. Metrodata Electronics, Tbk.

APL Tower 37th Floor 
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Contact Us:

P: (62-21) 2934 5888
F: (62-21) 2934 5899
E: info.metrodata@metrodata.co.id

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