16 Sep 2015
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Dell Announced New Datacenter Scalable Solutions At Dell User Forum 2015 In Indonesia

Dell Announced New Datacenter Scalable Solutions At Dell User Forum 2015 In Indonesia

  • Dell Datacenter Scalable Solutions (DSS) is a new line of business within Enterprise Solutions targeting the fastest growing datacenter market of telecommunications and service providers and web tech customers
  • Building on its hyperscale leadership, DSS leverages Dell’s best-in-class enterprise portfolio as well as global support and supply chain capabilities to build new and unique solutions
  • With fast, flexible, and agile operating model, Dell DSS features new and optimized hardware designs, enhanced fulfillment models and accelerated product introductions to give customers exactly what they want




JAKARTA, September 16, 2015 - Dell today introduced Datacenter Scalable Solutions (DSS), a new line of business within Dell’s Enterprise Solutions organization. Unveiled to its customers and partners from Indonesia and other South Asia markets attending the Dell User Forum (DUF) 2015 in Jakarta, the new line of business is designed to meet the specific needs of web tech, telecommunications service providers, hosting companies, oil and gas, and research organizations. These businesses often have high-volume technology needs and supply chain requirements in order to deliver business innovation. With a new operating model built on agile, scalable, and repeatable processes, Dell can now uniquely provide this set of customers with the technology they need, purposefully designed to their specifications, and delivered when they want it. Dell was a pioneer in the hyperscale market segment nearly eight years ago when it created Data Center Solutions (DCS) to design and build solutions tailored for massive-scale datacenter environments. DCS continues to serve the hyperscale market with fully customizable solutions. Today, there’s a growing market of businesses just below the hyperscale space in size that are increasingly expressing similar needs in how they buy and build datacenter capabilities. This segment is growing three times faster than the traditional x86 server market and represents a $6 billion total addressable market(1).

Dell addresses this segment of web tech, hosting companies, telecommunications service providers, oil and gas, and research organizations differently from others in the IT industry. With a new operating model that leverages the high quality and stability of Dell’s enterprise and DCS portfolio, along with its global support and supply chain capabilities, Dell DSS is able to design optimized solutions to meet customers’ precise needs.

“Dell was the first major server vendor that recognized the unique requirements of the hyperscale market when it introduced DCS in 2007. They are now taking the best practices and learnings from their DCS business and addressing the distinct needs of the space just below the top tier hyperscalers,” said Matt Eastwood, senior vice president, IDC. “As a private company, Dell continues to make long-term strategic customer centric investments and they are proving their new operating model is dynamic, thoughtful and unique in the industry.”

Giving customers what they want
Web tech, hosting companies, telecommunications service providers, oil and gas, and research organizations often require specific technologies or deployment models to address their unique business challenges and application needs. For example, one company might have software requirements in order to better manage data and provide competitive insights. Another might choose to install a non-traditional operating system and another might need thousands of additional servers around the world by the end of the week to meet unplanned demand. With a fast and nimble operating model that builds on Dell’s deep experience in understanding customers’ challenges, Dell DSS is able to meet these high-volume needs and create differentiated and optimized offerings for customers. For example:

  • A global service provider focused on providing end-customers with the quickest response time to data has an extensive test matrix to determine whatconfigurations are optimized for its workloads. These configurations are not always found in products readily available on the market. Whereas other IT vendors in the industry could not meet their requirements, Dell DSS was able to bring its global supply chain capabilities and experience building fully-custom solutions to build the exact infrastructure the customer required.
  • An oil and gas customer needed to maximize performance while minimizing power consumption for their seismic processing workload. In an industry where every second gained is a competitive advantage, the customer wanted an alternate-cooling solution built on Dell infrastructure. Dell DSS was able to collaborate with the customer to provide a solution that meets their needs, while being fully tested and backed by Dell’s warranty and support.

In addition to supply chain optimizations and custom configurations, Dell DSS is able to quickly build new system designs for this market. Dell will introduce its first DSS-branded products later this fall.

“The Dell Datacenter Scalable Solutions is a perfect fit to our business in Indonesia, given the market’s position as the largest economy in South East Asia and the customer landscape that we have here. This is also a great time for the new line of business to take off. With more web tech companies emerging in Indonesia as well as the country’s re-entry into the OPEC, we expect more customers in these sectors seeking solutions to modernize their IT infrastructures to meet the evolving business demands,” said Peter Marrs, Vice President, Enterprise Solutions, Dell APJ. “While others in the IT industry have been focused on marketing hype or reducing capex costs only, we’ve created a new operating model that is centered around flexibility. DSS is about understanding customers’ goals and enabling them to achieve those objectives by giving them purpose-built solutions that are designed when and how they want it.”

(1)Based on Dell internal analysis of various market sources, 2014-2015

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