16 Sep 2015
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Dell Underscores Vision For The Future-Ready Enterprise At Dell User Forum 2015 In Indones

Dell Underscores Vision for the Future-Ready Enterprise at Dell User Forum 2015 in Indonesia

  • Themed around the “Future-Ready Enterprise”, the customer event in Indonesia puts a spotlight on how enterprises can prepare themselves for the exponential change in IT
  • Global and regional executives to discuss Dell’s end-to-end approach and solutions




Peter Mars, Vice President, Enterprise Solution Group, Dell APJ; Alan Atkinson, Vice President &General Manager of Dell Storage; Catherine Lian, Managing Director, Dell Indonesia; Susanto Djaja, President Director, PT Metrodata Electronics, Tbk.

JAKARTA, September 16, 2015 –Dell User Forum (DUF) Indonesia which commences today at Shangri-La Hotel Jakarta will put a focus on strategies for the future-ready-enterprise. The two-day event will see keynotes by Dell global and regional business leaders discussing the exponential change in the technology industry and how Dell is helping customers tackle business challenges of the future.

Attended by over 1,500 participants from across Dell’s South Asian markets, the event presents an opportunity for customers and partners to hear from Dell’s executives, engineers and architects on the company’s comprehensive approach to helping enterprises achieve IT agility and scalability. Topics that will be discussed at the event include the future of the data center in the digital economy, trends around software-defined everything as well as client solutions for the modern workforce.

“Dell User Forum is an annual event dedicated to Dell’s premiere customers and partners in South Asia. We’ll be showcasing Dell’s leading end-to-end portfolio and providing participants direct access to collaborate, share and engage with Dell’s product experts and engineers to address their most pressing IT challenges,” said Catherine Lian, managing director, Dell Indonesia. “This event is testament to our commitment towards helping our customers grow and thrive in the unpredictable business landscape of tomorrow. Dell Indonesia is proud to be the host of this year’s event with the strong support of our strategic partner and alliances. We expect our customers and partners can learn, hands-on, from this event, how to take full advantage of Dell’s products and solutions to drive values for their businesses.”

In line with the focus of the event, Dell is also introducing the Datacenter Scalable Solutions (DSS), a new line of business within Enterprise Solutions. Building on its hyperscale leadership, DSS leverages Dell’s best-in-class enterprise portfolio to build new and unique solutions to meet the specific needs of web tech, telecommunications service providers, hosting companies, oil and gas, and research organizations, which often have high-volume technology needs and supply chain requirements in order to deliver business innovation.

In addition, Alan Atkinson, Vice President & General Manager of Dell Storage, shares Dell’s software-defined strategy, with a focus on its impact on the storage business. This strategy includes partnerships with leading providers such as Microsoft, Nexenta, RedHat, Cloudera, Nutanix and VMware, to provide products and solutions that can help them bridge the IT gap between traditional and new application requirements in their data centers. Initially announced at Dell World 2014, Dell and its partners have launched a host of future-ready IT solutions, including new converged infrastructure architecture, storage solutions, and workload-specific appliances, helping customers worldwide transform their data centers, capture cost savings and ensure competitive advantage.

The Dell User Forum this year is held in Jakarta in partnership with Metrodata, Dell’s strategic partner and one of the biggest IT distributors in Indonesia.

“The digitization of products and services have changed the way companies operate and conduct business, putting pressures IT decision makers to create new workloads and bridge the gap between IT and evolving business needs. The stability of Dell’s business and its capabilities as an integrated technology provider position it as a great partner for organizations that are seeking integrated solutions to support both traditional enterprise applications and the latest technology trends to drive competitive advantage,” said Susanto Djaja, President Director, PT Metrodata Electronics, Tbk.

On top of the keynote sessions, attendees can also participate in more than fifty breakout sessions, comprising technical sessions on enterprise, EUC, channel and hands-on labs.

Dell World
Join us Oct. 20-22 at Dell World 2015, Dell’s flagship event bringing together technology and business professionals to network, share ideas and help co-create a better future. Learn more at www.dellworld.com and follow #DellWorld on Twitter.

About Dell
Dell Inc. listens to customers and delivers innovative technology and services that give them the power to do more. For more information, visit www.dell.com.

Dell is a trademark of Dell Inc. Dell disclaims any proprietary interest in the marks and names of others.

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