PT Metrodata Electronics Tbk Forms Strategic Partnership with BeatRoute to Accelerate Digital Transformation in Retail Sales

This collaboration marks an important milestone for both companies in delivering innovative digital solutions aimed at accelerating business transformation in Indonesia.

Jakarta, October 1, 2025 – PT Metrodata Electronics Tbk (“Metrodata”), a leading information technology company in Indonesia, today announced a strategic partnership with BeatRoute, a goal-driven AI platform for retail sales and distribution. This collaboration marks an important milestone for both companies in delivering innovative digital solutions aimed at accelerating business transformation in Indonesia.

Indonesia is one of the largest retail and distribution markets in the region, with growth dynamics driven by changing consumer behavior, intensifying competition, and the need for greater route-to-market efficiency. These conditions highlight the demand for an end-to-end platform capable of integrating Sales Force Automation (SFA) software, a Distribution Management System (DMS), and an eB2B App to support retail sales targets while strengthening distributor performance.

BeatRoute addresses this need through its established customer base in Indonesia, across industries such as healthcare & pharmaceutical and FMCG, along with a local representative office, workflows tailored for local users, and seamless transactions in Indonesian Rupiah. Metrodata, as a strategic partner and pioneering local collaborator, strengthens BeatRoute’s presence in effectively reaching and serving the Indonesian market.

As a goal-driven AI platform, BeatRoute delivers AI-powered Sales Force Automation (SFA) software integrated with Distribution Management Systems (DMS) and a Retailer App, creating a unified ecosystem that goes beyond activity tracking to drive outcome-focused execution. Its AI capabilities include the Scheduling AI Agent for optimized visit planning, the Order AI Agent for intelligent order recommendations, the Customer Insights AI Agent for actionable insights during customer visits, and BeatRoute Copilot for data-driven answers in natural language. Alongside these, BeatRoute supports a wide range of workflows that align all stakeholders toward business goals and ensure seamless retail execution.

“Partnering with BeatRoute is a strategic step for Metrodata in expanding our digital solutions portfolio. By combining Metrodata’s experience in the Indonesian market with BeatRoute’s AI-driven innovations, we are confident in our ability to accelerate digital transformation for retail and distribution companies while delivering real business value to our customers,” said Alexander Kuntoro, Director, PT Metrodata Electronics Tbk.

Vinay Singh, Co-founder & CEO of BeatRoute, added, “We are truly excited to partner with Metrodata. Metrodata’s proven expertise in driving digital transformation for enterprise customers in Indonesia, combined with BeatRoute’s goal-driven AI platform, creates a powerful synergy to elevate Indonesia’s retail sales and distribution industry to a new level of excellence.”

Through this collaboration, Metrodata and BeatRoute are committed to expanding the reach of technology solutions that foster business growth, improve efficiency, and accelerate digital transformation across industries in Indonesia.