As an integrated chemical distribution company with more than five decades of experience, this company has become a strategic partner for various industrial sectors, ranging from automotive and paint to manufacturing. With a large business scale, a wide range of products, and high transaction volumes, sales activities play a crucial role in supporting the company's business sustainability and growth.

As customer management and sales processes become increasingly complex, companies face challenges in maintaining data accuracy and providing comprehensive information visibility for management. Sales processes involving multiple stages and systems require a more structured, transparent, and integrated approach. This situation has prompted companies to digitize their sales processes as part of ongoing digital transformation initiatives.

To address these challenges, the company implemented Salesforce Sales Cloud as a cloud-based Customer Relationship Management (CRM) solution integrated with the previously used backend system. Salesforce Sales Cloud was chosen to support end-to-end sales process digitization, from lead, opportunity, and quotation management to order management, while ensuring centralized, consistent, and reliable customer data management.

The integration between Salesforce Sales Cloud and the backend system is carried out through a batching mechanism and a structured data upload process. This approach enables accurate synchronization of sales information, stock availability, and order fulfillment status, without disrupting ongoing operational stability. With this integration, all important data remains consistent across both systems.

By utilizing Salesforce Sales Cloud, companies not only improve operational efficiency, but also gain real-time visibility of sales data through comprehensive reporting and dashboard features. Management can monitor sales performance, analyze business pipelines, and make faster, data-driven strategic decisions. On the other hand, the sales team is assisted by a more standardized, well-documented, and easily monitored work process in a single integrated platform.

This use case demonstrates that implementing Salesforce Sales Cloud integrated with the company's core systems can be a strategic enabler for chemical distribution companies in improving sales team productivity, strengthening customer data management, and driving more effective and sustainable business decision-making.